Indiantelevision.com's AdEx India Analysis on celebrity endorsement on TV during H1 '09 reveals that Bollywood personalities dominate overall celebrity endorsement.
Mahendra Singh Dhoni, Shah Rukh Khan and Katrina Kaif were the top three celebrities with maximum number of advertisers endorsed by them on TV during H1'09.
Celebrities of Bollywood has the highest share i.e. 78 percent, of overall celebrity endorsements on TV, followed by the sportspersons and TV personalities with 16 percent and 6 per cent share respectively.
Film actresses lead with 43 percent share of celebrity endorsement ad volumes on TV followed by the film actors and sports personalities with 35 percent and 16 per cent share respectively during Jan-Jun '09.
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